SOORUN Skin Live-In Water Serum 50ml (1.69 fl oz) | Korean Hyaluronic Acid Serum for Intense Deep Hydration

SOORUN is a Korean skincare brand built on 20+ years of cosmetic expertise, focused on one principle — true skin care starts with moisture. "SOO" (수) means water, "RUN" (런) means running — running moisture into your skin.

The Live-In Water Serum delivers intense, lasting hydration through clinically tested Triple Moisturizing Technology — formulated with only 7 EWG Green Grade ingredients at a concentrated 23,000 ppm hyaluronic acid level.

THE PHILOSOPHY

Only what your skin actually needs. No surfactants. No thickeners. No fragrance. Just pure, skin-safe hydration backed by 20+ years of Korean cosmetic science.

7 EWG GREEN GRADE INGREDIENTS — NOTHING ELSE

• Water
• Glycerin
• Sodium Hyaluronate (23,000 ppm)
• Niacinamide
• 1,2-Hexanediol
• Ethylhexyglycerin
• Adenosine

No surfactants. No thickeners. No fragrance. 26 allergenic fragrance substances — not applicable.

TRIPLE MOISTURIZING TECHNOLOGY

• Step 1 — Glycerin holds water within the skin, preventing moisture loss
• Step 2 — Low molecular hyaluronic acid penetrates deep into the skin for intense internal hydration
• Step 3 — High molecular hyaluronic acid seals moisture in, forming a protective barrier on the surface

CLINICALLY TESTED PERFORMANCE (SINGLE USE)

• Moisturizing persistence: +119.51% immediately / +35.05% after 48 hours
• Skin moisture density: +27.57% improvement
• Water loss reduction: -17.32% improvement
• Skin texture & glow: +10.48% improvement

SPECIFICATIONS

• Capacity: 50ml (1.69 fl oz)
• Hyaluronic acid concentration: 23,000 ppm Sodium Hyaluronate
• Suitable for: All skin types
• Fragrance: None added — 26 allergenic fragrance substances not applicable
• Use within 12 months of opening
• Origin: Made in Republic of Korea
• Compliance: US cosmetic regulations

HOW TO USE

After cleansing, take an appropriate amount and spread evenly on face and neck. Pat gently until fully absorbed. For best results, apply the SOORUN Water Mist first, then layer this serum while skin is still slightly damp to maximize absorption.

PRECAUTIONS

• For external use only
• Discontinue use if irritation occurs
• Do not use on wounded or broken skin
• Keep away from direct sunlight
• Keep out of reach of children

PERFECT FOR

• Dry, dehydrated, and combination skin types
• Sensitive and reactive skin — fragrance-free, EWG Green Grade formula
• Anyone wanting clinically verified hydration results
• Anti-aging routines — Adenosine and Niacinamide support skin texture and tone
• Minimalist skincare — maximum results from only 7 clean ingredients
• K-beauty enthusiasts seeking authentic Korean hydration science
• Post-treatment skin (after peels, laser, or microneedling) needing gentle, effective moisture
• Layering with the SOORUN Water Mist for a complete hydration routine

FREQUENTLY ASKED

• What's the difference between the SOORUN Serum and SOORUN Mist? The Serum uses 23,000 ppm Sodium Hyaluronate with Triple Moisturizing Technology for deep, lasting hydration. The Mist uses 5,000 ppm in a spray format for instant on-the-go refresh. Use both: Mist first, Serum second.
• Is 23,000 ppm hyaluronic acid a high concentration? Yes — most commercial serums range from 1,000 to 10,000 ppm. At 23,000 ppm, SOORUN delivers a significantly higher concentration than most comparable products in its price range.
• What does EWG Green Grade mean? EWG (Environmental Working Group) rates cosmetic ingredients 1–10 by risk level. Green Grade (1–2) is the lowest possible risk. All 7 SOORUN ingredients are independently verified at this level.
• Can this replace my moisturizer? For normal to oily skin, yes. For dry skin, follow with a cream-based moisturizer to lock in the hydration the serum delivers.
• Is this fragrance-free? Yes — no fragrance added, and all 26 EU-regulated allergenic fragrance substances are absent. Safe for fragrance-sensitive skin.